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Who are we?


Hardly Home is a Lifestyle & Travel Apparel Brand specializing in clothing for frequent travelers to wear on vacation.  We aim to provide a quality products and customer service when you shop on our online store.  We are based in Houston, TX. and have been operating since May of 2013 managing to build up a reputable establishment within the travel community.

Our mission is also to make a difference through travel by donating a minimum 10% of our profits to The Hardly Home Initiative, which helps provide passports for high school and college students to study abroad.

If you have any questions about our products or services, please use the “Contact Us” page to get in touch.


How It all Got Started

Hardly Home started with a dream, literally.. April of 2013 I was walking the white sand beaches of Jamaica. I was on vacation for a destination wedding and during my stay I had the pleasure of meeting the Hotel Manager. Upon request, he offered to take me up to the penthouse suite and show me the view. I am absolutely I am a sucker for skylines and scenery and so I’m anxious to do so. However upon entrance and making my way closer to the balcony, something happened.

My alarm started going off.

I quickly reached for my phone to turn it off and realized I wasn’t on vacation, but having a dream. It was around five in the morning and it was time for me to get ready for work and prepare myself for Houston’s bumper to bumper morning traffic. Talk. about. a downer! It was in this moment that I decided I wanted to do something more than routine: what my life was becoming as an engineer working in the oil and gas industry.  Two years into my career I realized I wanted to do more, something creative and that God forbid if I died today, would leave an impact on the people I’ve crossed during my time here.

Later I found myself scrolling through my phone and came across the many pictures and videos I had from different cities, concerts, nights out with friends, etc. I sat back in my chair and thought to myself, “how cool would it be if I had a platform to share all these great moments?” and thus the idea for Hardly Home was born. I’d already been living the lifestyle: the only thing left to do was make something out of it!

In my younger days I spent long hours surfing the internet, managed a few fan websites and designed my own graphics, so naturally this is where I took my passion & idea, the internet. After some thought I decided on the name “Hardly Home” due to its broad application and that it not only applies to travel, but all the different lives we lead when we’re away from home. I quickly coined the domain HardlyHome.com and fast-forward friends, family and strangers have all identified with the brand and are contributing to its success. The growth continues as we move forward building Hardly Home as a premier travel  apparel brand. The accessories and clothing were initially custom made by request, but have drawn significant attention and orders from followers literally all over the world with the help of social media.

It is my personal goal that Hardly Home over the coming years is able to make a positive impact on our global community and young people through the gift of travel.

– Marcus King, Founder of Hardly Home, LLC.

Travel apparel brand